Who we are

Our website address is: https://directtradealuminium.co.uk.
01242 620029
Unit 3, Orchard Industrial Estate,
Toddington,
Cheltenham,
Gloucestershire,
GL54 5EB

Purpose of Collecting Your Personal Data
Your personal data is essential for us to fulfill your orders for our products and/or services. Additionally, we utilize your personal information to inform you about similar and new offerings, including innovative products like smart home devices and security systems, through email marketing communications.

Please be aware you can opt-out of our marketing communications anytime, and we ensure an easy process for unsubscribing.

Implications of Not Providing Personal Information
Without your personal information, we’re unable to deliver our services or complete your orders. Your personal data is crucial for these processes.

Sharing Your Personal Information
We disclose your personal data to necessary third parties, such as HMRC as legally required, and to our third-party suppliers and partners, including surveyors and manufacturers, to fulfill your orders.

International Data Transfer
Your personal data remains within Europe; we do not transfer it outside this region.

Duration of Personal Information Storage
We retain your personal data for a maximum of six years post our client relationship, to handle any potential complaints within this period.

For marketing purposes, your data is kept until you choose to unsubscribe from our marketing communications.

Your Data Rights

• Access: You can request to see the personal data we hold about you.
• Rectification: If any personal data is incorrect, you can ask us to correct it.
• Erasure: You have the right to ask us to erase your data from our records, although this can only be done after our service to you has ended.
• Restriction of Processing: You can ask us to limit how we use your data.
• Objection: You’re entitled to object to the use of your data at any stage.
• Data Portability: You can request a copy of your data in a common format like Excel or Word.

Exercising Your Data Rights
You can activate any of your rights by reaching out to us through our provided contact details.

Filing a Complaint About Data Use
You can lodge a complaint with us directly using our contact information. You also have the right to complain to the Information Commissioner’s Office (ICO), the regulatory body ensuring lawful use of personal data.

Complaints to the ICO can be made through this link: https://ico.org.uk/concerns/ or by calling 0303 123 1113.